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The Evidence.<\/p>\n
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CONTRARY TO POPULAR \u201cWISDOM\u201d, investing isn\u2019t about P\/E ratios, or technical patterns, or momentum plays, or \u201c5 star ratings,\u201d or the latest conflict in the Middle East.\u00a0 Investing is about probabilities and statistics.\u00a0 It\u2019s about maximizing the probability of meeting the goals you have set for the only life you have to live<\/strong><\/em> on this planet.\u00a0 It\u2019s about avoiding the (many) risks that have negative expected payoffs, and exposing yourself only to those risks that have positive expected payoffs \u2013 and then, only to the extent that taking those risks buys you something of value (like achieving your most important lifestyle goals).<\/p>\n